New Job Vacancy at Johns Hopkins CCP Tanzania - Media Specialist

Johns Hopkins University CCP

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Background:

Breakthrough ACTION Tanzania is a new, three-year (2022-2025) cooperative agreement between the United States Agency for International Development (USAID) and the Johns Hopkins Center for Communication Program (CCP). The social and behavior change (SBC) activity aims to catalyze opportunities for Tanzanians to improve their health status by transforming socio-cultural norms and supporting the adoption of healthier behaviors. The activity will provide technical assistance to the Government of Tanzania (GoT) to improve the policy and implementation framework around SBC activities, and design, implement and monitor specific SBC interventions at the sub-national level as required. Breakthrough ACTION Tanzania will promote integrated SBC approaches to support reproductive health, maternal, neonatal, and child health (including nutrition), HIV, malaria, TB, risk communication and community engagement (RCCE) and other infectious diseases as needed.
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Job Title: Media Specialist
Report to: Director of Social and Behavior Change Design and Implementation
Location: Dar es Salaam, Tanzania
Job Summary:
The Media Specialist will be responsible for the design, adaptation, planning, procurement, implementation and monitoring of all mass, social and digital media executions for Breakthrough ACTION Tanzania. They will oversee the day-to-day implementation of SBC approaches across different media platforms to scale, ensuring maximum penetration, reach, intensity and dosage at national, regional, district and community levels, as appropriate. The Media Specialist will be directly responsible for ensuring that media houses and advertising/creative agencies consistently deliver high quality deliverables. This position will require coordination with the Ministry of Health, Community Development, Gender, Elderly and Children (MoHCDEC), the President’s Office – Regional Administration and Local Government (PO-RALG), service delivery implementing partners, and other project stakeholders. This Media Specialist reports to the Director of SBC Design and Implementation and may involve in-country travel.
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Responsibilities:

• Participate in the conceptualization and development of various SBC interventions to ensure that appropriate products and content are developed for mass and digital media platforms. Types of content may include, but are not limited to: radio and television spots and programs, billboards, social media, SMS, interactive voice response (IVR), webpages, and hotlines.
• Work with the Director of SBC Design and Implementation, the Social and Behavior Change Communication (SBCC) Specialist, the Research, Monitoring, Evaluation and Learning (RMEL) Manager, and other Breakthrough ACTION Tanzania staff to lead the rollout of SBC approaches on mass and digital media channels.
• Supervise the day-to-day operations of advertising agencies, media firms, and consultants in designing, implementing and monitoring SBC interventions on mass and digital media channels.
• Develop and implement sub-contract monitoring plans for vendors and support physical and online documentation and archiving of agency materials and deliverables.
• Create content for and manage social media pages, including developing social media strategies and content calendars, posting on pages, monitoring responses, and data analytics.
• Work with the RMEL team to conduct routine monitoring, evaluation, research and learning to inform targeted design and rollout of interventions. Harmonize and streamline collection and use of data program activities and learning, routinely review performance data, and initiate adaptations to program management and implementation.
• Network and develop partnerships with media houses and ad agencies to secure bonus airtime, cost share, and leverage their other owned resources like social media pages.
• Provide technical assistance to MoHCDEC and implementing partners in implementing SBC approaches on mass and digital media channels.
• Identify relevant capacity strengthening needs for MoHCDEC, USG IPs, and Breakthrough ACTION Tanzania interns and work with the Director of SBC Coordination and Capacity Strengthening to address them.
• Foster health reporting among media houses/personnel through media trainings, mentorships and excursions.
• Establish and maintain relationships with private sector players to leverage opportunities for sponsorship and deepening rollout of interventions.
• Keep up to date with national and international guidelines and requirements about mass and digital media and ensure that these are adhered to when developing and implementing SBC approaches.
• Lead the documentation of lessons learned and success stories from implementation of SBC approaches on mass and digital media channels, and upload and save deliverables on relevant knowledge management platforms.
• Contribute towards quarterly reporting, annual work plan development, and budgeting for the Breakthrough ACTION Tanzania team.
• Format, edit, and create documents and presentations as needed.

Qualifications:

• Bachelor’s degree in mass communication, advertising, education, public health, social sciences or related field.
• At least 5 years of experience working with or supervising advertising or media agencies.
• At least five years of hands-on experience managing communication campaigns.
• Relevant computer software skills (including, at a minimum, the standard applications in MS Office).
• Prior experience with USAID-funded SBC projects is an added advantage.
• Tanzania national.
• Oral and written fluency in English and Kiswahili.

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Knowledge, Skills, and Abilities:

• Demonstrated experience and expertise in integrated communication and marketing.
• Experience in working with media houses, and working knowledge of audio/visual production approaches, tools, techniques and technology.
• Knowledge of media buying and monitoring.
• Excellent communication, coordination and negotiation skills.
• Experience in successfully engaging the private sector.
• High level of interpersonal, technical, and analytical skills including a demonstrated ability to interact effectively and collaboratively with a broad range of public and private sector counterparts and other key stakeholders.
• Ability to work in a complex environment with multiple tasks, short deadlines and intense pressure to perform.
• Demonstrated experience working in partnership with host governments, international donors, and implementing partners.
• Excellent interpersonal and teamwork skills.
• Excellent past performance references.

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Travel Requirements:
This position may require up to 25% in-country travel

MODE OF APPLICATION
All candidates are encouraged to submit e-mail applications to: BATanzania.opps@gmail.com with copies of current CV, cover letter and three professional referees. Please indicate which position you are applying for in the subject line of the email.
Deadline: 12:00pm EAT on May 13, 2022.

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