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Trade Marketing Coordinator Job Vacancy at Vodacom Tanzania | June - July, 2018
NAFASI ZA KAZI VODACOM TANZANIA
POSITION: Trade Marketing Coordinator Posted: 25th June, 2018
Location: Dar es salaam
Deadline: Until Filled
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Role purpose:
To coordinate Trade marketing activities which includes Visibility and On ground Activations – Executing a thorough Trade Marketing Plan including all relevant Below The Line advertising for Vodacom Tanzania. To work closely with brand/ segment/ project team to develop planograms/layouts for merchandising and communicating the products. To promote the products in store and mass market by right placement in category, out of category or extra displays
Key accountabilities and decision ownership
-Management of the distribution of BTL material (Posters, brochures, flyers, danglers, etc.) in addition to come up with more targeted and different activities for promotion purposes, like, product demos, roadshows, etc.
-Work with Brand / Segment team to execute a yearly plan for Trade marketing activities, including non-conventional ways to communicate and promote our activities and messages (including, outlet specific roadshows, events, direct marketing, etc.)
-Flawlessly execute activities and events to gain maximum cut-through
-Collect and disseminate Best Practice for profitable Trade Marketing activities
-Work closely with brand / segment /sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets
-Work closely with comms team to ensure BTL strategies are aligned with brand objectives and campaign targets
-Bring in new innovative promotion and on ground activations mechanics.
-To co-ordinate the creation, targeting, implementation and evaluation of the Vodacom Tanzania brand experience and visibility programs while analyzing competitor activity strengths and weaknesses and propose corrective action.
-To coordinate and Oversee visibility and on ground Activations (Brand Experience)
-Create and manage the right placement of POS Materials (Picture of Success)
-Manage return on investment in all visibility and on ground engagements marketing initiatives.
Job Summary
Title: Trade Marketing Coordinator
Location: Dar Es Salaam
Job type: Full Time
Sector: Marketing/Communications
Job ID: CBURE10
Posting date: 25 Jun, 2018
Deadline: Until Filled
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