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| AJIRALEO |
Digital Marketing Manager Job Vacancy at Deep FM Radio Station | Deadline: 29th June, 2018
Are you young energetic, talented and you would like grow your career to realize your dream fast?A new media company located in Dar es Salaam Tanzania is looking to hire trainees/interns to cover various posts. The company areas of operation include Radio, TV, Training and event management. In exchange to the post the candidate shall;
- Gain more confidence on his/her work
- Learn new skills
- Make differences
- Meet new people
- Be part of the professional community
- Ability to take on challenge and
- Enroll in mentorship program
- Trained and coached
- A final recommendation letter and
- Have fun with the entire team
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Responsibilities
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- 1+ years of experience in digital marketing
- BS in Communications, Marketing, Business, New Media practices or Public Relations
Please note that the post is for trainees and may subject to no payment/salary instead candidate will be subject to various training, coaching and mentorship as well as recommendation letter for future employment.
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